Saturday, 7 November 2015

Electric vehicles the ultimate future of Indian Automotive Industry


Technology comparison and operational pattern automotive manufacturers in India


In recent years Indian automotive manufacturers have come a long way when it comes to technology. Through organic growth, joint ventures and technology partnership the manufacturers have gained a lot of access of technology. But till date there is a huge difference in terms of technology when it comes to their western counterparts. Because of low cost manufacturing a lot of companies have transferred their manufacturing facility in Asia and India certainly got benefitted with that.

High import duty on fully build vehicles and SKD kit has forced to assemble all the vehicles in India. According to SIAM data almost 99% of the vehicles sild in India has been assembled in India. Some industry critique has suggested that the manufacturers have been importing component to India to get them assembled and sold in India. Since the component tariff is only about 7.5% they are able to get the profit where the technology and manufacturing is happening at some other place. This is partly true since India imports about $ 14 billion worth component (ACMA report) and at the same time exports about $ 10 billion worth component. Yes there is a difference of $ 4 billion. When you see that in comparison to $ 75 billion worth industry $ 4 billion is not very big. And the manufacturer importing majority components to assemble the vehicle is a very niche and small portion.

Engine the pain point of the industry


This particular pattern makes sure that market competitive components are in place in Indian automotive products. But when it comes to engine it’s a different story. Compared to Japanese and European manufacturers most of the Indian manufacturer have a inferior quality engine. This is one place Indian industry is very much dependent on western world. They either source engine or collaborate for engine or makes joint venture to get the access of engines. At the same time companies from the developed world have an upper hand on their operations in India since they totally control the engine area. To some extent the whole market is dependent for engine  technology on developed world.

In addition a lot of efforts and money is spent on tuning those products to suit Indian requirement. A lot of engine consulting companies make huge money in this direction.


Strategic need of the market to get rid of engine


India has serious fuel availability issue and at the same time have issue with the engine. When the whole world is moving towards the future, India should invest heavily on the possibility of removing the engine all together. Developed world need performance vehicles and electric vehicles certainly have limitation till date in that direction. But the Indian circumstances will make it easier to adopt electric vehicles.

I totally understand the infrastructural, the technology requirement and challenges the Electric vehicle industry have. But it is new in all countries now. Moreover we are the one who need it maximum.

Western world is using Hybrid vehicles as a transition from normal vehicles to electric vehicle but if India follows the same route then it will make the Indian market dependent for another additional 20 years. Directly jumping to electric vehicle India can avoid the whole trend all together. Making investment right from the beginning towards the direction of electric infrastructure will pay India in a long run.

In addition India’s current push in the energy direction makes it more aligned with the future goals. India’s transport need is going to increase in a exponential rate as the infrastructure improves and economy develops. To go ahead India need to skip the Hybrid vehicle phase.

Looking at the need from the above mentioned angle makes it absolulely necessary to use electric vehicle treand and avoid hybrid vehicle treand.


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